Signing on with a Web Host Based on Their Site Design

Sometimes buying or business decisions are based on how a website looks. There are statistics that indicate that website design is a major factor in how people choose their host.

It may be because many who are looking for hosting take a lot of things at face value. Many consider expensive, beautiful and complicated web design to be a sign of success and seriousness.

However, beautiful web design doesn’t really have much to do with hosting service quality. Nice web design basically indicates that the hosting company does know what great websites look like and made sure they had a site that was good looking.

What some people may consider exquisite web design might be perceived by others as ugly. It is a matter of individual experience, background and taste.

Websites with nice designs are not always expensive because they may not always be unique. Most hosting companies generally start out small as a one man operation using a reseller account or perhaps an inexpensive dedicated server. Some thought may be given to the website’s appearance, but the owner may have a limited web design budget because most of the company’s money is being allocated to things that are related directly to hosting.

Many new hosts use an inexpensive website template. Cheap templates don’t have to be ugly. Even ones that cost less than $30 can actually be quite nice.

Many hosts choose a web design with a flash presentation. Supposedly this helps to make the site appear to be more professional. This may have been true a long time ago, however today it is quite kitsch. The same is true of the server pictures taken from all different angles.

A trained eye will be able to see these things. However the average customer won’t have a clue that behind what appears to be a very carefully designed website with lots of color and flash, and speaking of backbone connections and data centers, may only be one person trying to make a little money.

Many of the new hosts will purchase their website templates from TemplateMonster.com and other places. Visit the site and look over the templates. Try to get a feel of what the templates look like so you can take advantage of this knowledge.

Some hosts have come to the realization that web design is very important for driving sales, projecting a successful image, branding and establishing trust. This is why so many hosts pay for an original website design when they are able to afford it.

One web design company that many hosts like to use for their advanced web design work is a company called Ceonex. They are able to not only do web design but optimized websites for producing sales as well. At least that is what they claim to be able to do.

Some have noticed that websites that are designed by Ceonex tend to look very similar. On some of the hosting websites it’s easy to find identical objects, indicating that some of their work is recycled.

However, a Ceonex web design, including the marketing studies, can cost as much as $20,000-$30,000, indicating that the hosting company wants to set themselves apart. As a customer, this only goes to show how hosts will go to very great lengths for projecting a certain image as well as gain a competitive edge.

However the money that is spent benefits the hosting company and not the client. Expensive web design is making the statement: look what we can do… to maximize sales that is. However, another thing that one can interpret is that the company plans to be around awhile.

A company isn’t going to spend thousands of dollars on web design and then suddenly be out of business right away. In addition, if the company is successful and well established their expensive, new web design may have been purchased to reveal their new, successful status.

When you have the money it’s practically a necessity to move into a larger house. You may think only snobs do that, but that’s not true. You would expect someone with lots of money to maintain a standard of living that as higher. It is human nature after all.

On the opposite end of the spectrum are hosts that have no budget or idea of how things really work over the internet, but still insist on having a business that is not only web based but is also a hosting business. Then they try to build their website by themselves or get a friend to do it.

The end result is quite often a website that is amateurish or just plain ugly. Anyone with only a basic understanding of the internet would know better. It is usually pretty easy to spot outdated or ugly web designs if you have experience surfing the net.

A hosting company should have a good understanding of how the internet operates and have an eye for good web design. A free template that looks halfway decent would be better than an original, ugly design.

Unprofessional web designs basically show a serious lack of professionalism as well as thoughtfulness and thoroughness. If they don’t care about their own website, why would you think they care about things like server security? I’d rather pass on a host that has an unprofessional website rather than giving them the benefit of the doubt and then later getting burned. There are a lot of other hosts that are available, so why take a risk when there are so many to choose from.

Another potential sign that the hosting company lacks professionalism is repeated spelling and grammar mistakes. It can also be a sign that the company is careless and lacks respect towards their potential customers. Poor web design and spelling errors often go hand in hand, making it easy to spot hosting companies that you wouldn’t want to do business with.

In general, website design is really marketing related. There isn’t any direct relation between web design and quality service. Good website design doesn’t necessarily go hand in hand with trustworthy, quality hosting. Website design doesn’t reliably measure quality of service. It is better not to even consider this factor at all except when there is a blatantly unprofessional design. I expect the web design to be decent because I think it shows that the company is thoughtful and respects their potential customers.

When making your decision about hosting look for facts instead. Are the company’s customers happy? Do they deliver on their promises? These are the kinds of important things you should look for.

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